Fascinating! Do you want to get your message across to your physicians or staff? Perhaps you are not using all the tools you already have in your style and personality. Take this quick test from Sally Hogshead http://sallyhogshead.com/fscoreq1/ to get your fascination score. Based on research and documented in her book Fascinate, Hogshead has a lot to offer medical practice managers. I am half through the book and it is making me re-think my approach. Great ideas and presented well. The audio book has more current information than the hardcover. What is missing from the hardcover can be found on her website. It appears the data keeps coming, adding to her understanding.