You’ve no doubt heard the saying that “it takes a village to raise a child.” Have you ever heard that it takes a village to recruit a physician?
When you think about your recruitment team, you probably think of the individuals in your organization’s recruiting department. You might also think of the executive leadership of your hospital, group practice, or health system. What you might not think about, though, are the resources outside your organization. In this article, you’ll hear the benefits of tapping those outside resources–particularly your local Chamber of Commerce–and get the scoop on how to enlist them to help you recruit quality physicians.
Nearly every town or city has its own Chamber of Commerce. The Chamber of Commerce is an organization that represents the interests of businesses and promotes the city, town, or region to individuals and groups. These organizations can serve as incredible resources for in-house physician recruiters by providing the following services:
Supplying images and videos of the area
Photos and videos are essential to quickly capturing the attention of busy physicians, but high quality photos of your area are hard to come by. Purchasing photos online is an option, but the cost can be too much for your limited recruitment budget. A more economical alternative to purchasing photos is to obtain free photos from your local Chamber of Commerce. This organization is sure to have great photos of all the local attractions, tourist destinations, and beautiful scenery your city or town has to offer.
Providing statistics and rankings
If you live in an area with which physicians across the country may not be familiar, providing statistics and rankings about your city or town is incredibly helpful in recruiting. Before they will consider moving to your area, physicians want to know that it is safe, has good schools, and is an overall nice place to live. Ask your local Chamber of Commerce for information about your town. They’re likely to have statistics regarding crime, education, population, median age of residents, and more.
Connecting you with needed services
As an in-house physician recruiter, part of what you do is to help physicians and their families make a smooth transition and help them adjust to and get acquainted with your city or town. Relocating physicians will need to move their furniture and other possessions, find a new home to buy or rent, hire a new childcare professional, and much more. Your Chamber of Commerce can help you help physicians to find all of these needed services.
Assisting with plans for site visits
Planning a site visit can be challenging. It involves coordinating travel, securing entertaining activities for the physician and his or her family, and working with others at the hospital or group practice to ensure a positive experience for the doctor. With help from your Chamber of Commerce, planning site visits for physicians can be a lot less stressful for you. The Chamber staff can help you figure out where the doctor should stay, where he or she might like to eat, what evening activities are available, and how the physician will get around town.
Your local Chamber of Commerce is able to help you with many recruitment-related activities. After all, they share your interest in bringing professionals to the area. For help planning site visits, creating attention-grabbing marketing materials, helping physicians relocate smoothly, and more, contact your local Chamber of Commerce now to see what they have to offer!