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As the holiday season approaches it is important to be able to communicate to your patients effectively and reliably. Practice hours change during this period and provider schedules often require adjusting. The winter months also bring the possibility of snow storms, and practice closures. Having an effective patient communication strategy in place will go a long way to reducing loss of revenue, stress, and confusion during the holiday season and winter months.

Mass Patient Notifications

Advanced patient communication technology can deliver immediate mass patient notifications in minutes. When properly configured, your patient communication tool can be a valuable time saver.  Creating standardized messages for practice closures, provider cancellations, and weather warnings are an important part of an effective patient communication strategy.

Holiday Practice Hours Easily Communicated

The most effective patient communication tools are those that can adapt to the needs of your practice and its patients. Choose a service that will provide you with fully customized voice, text, and email messages that can deliver your holiday hours, holiday greetings, or any other messages easily and reliably without extra cost.  By using a patient communication tool that offers graphic html emails, practices can deliver professional looking holiday greetings, and important health updates in minutes.

Choose an application that offers free graphic design as part of their service. It will eliminate the need to create new email templates and incur additional costs.

Bi-Directional / Seamless Two-Way Technology Eliminates Guess Work

Another important feature often over-looked is the value of bi-directional or Seamless Two-Way Technology. Seamless Two-Way Technology integrates with your existing scheduling system and updates your scheduler in real time to allow your practice to have the most up to date patient appointment information. Patients can be prompted to confirm they have received their notification, allowing practices to successfully determine if the patient has been contacted.

Be sure to visit the MGMA Buyers Guide for a list of appointment reminder services that offer Seamless Two-Way Technology and Mass Patient Notifications. It will be an invaluable tool in the upcoming months.

Happy Holidays!