It's important to have our medical practice websites optimized and ready to be found on the internet. Advertising and marketing has dramatically changed over the years. We no longer use the phone book (do you even know where your phone book is?) We read ads in the paper, see them on TV or hear them on the radio- but when it's time to make a decision, we look up the information on the internet.
Did you know that:
80% of buyers search online before making a decision
98% of customers make a decision based on who is located on the first page of Google
When a patient goes to the internet to look for a product, you need to be visible- easy to find, and present, right there on the first page of the search engines.
Here are statistics (from Google) on how people click on websites:
#1 ranked site gets 41% of the clicks
#2 ranked site gets 12% of the clicks
#3 ranked site gets 5% of the clicks
The rest of the sites on the first page and next pages…. including the pay-per-click sites, get the remaining traffic
It's important for a growing medical practice to keep it's website optimized, updated, and active.
Shirley Cress Dudley, MA LPC FACMPE
Consultant for