Beware the trash talk from online marketing companies
My grandmother’s favorite phrases for something she didn’t approve of was either “Baloney” or “That’s just Hogwash!” The more I listen to stories of people who have used other marketing companies and experienced their doublespeak regarding their services, the more I see that it’s just “hogwash.”
Here are some common responses from online marketing companies that just need to STOP!
They say…
- You need generic content on your blog, there’s no need to focus on your chosen keywords. People need some general content to read.
- We will host your website, at no cost to you, to make it easier for you.
- You are an important client to us. We will always provide our best for you.
- PPC is a great way to get immediately “on top” in the search engines.
- You can choose from one of our many templates for your website design.
- You can use some of our pre-written content for your website; it will make it so much easier for you to have good content for your website.
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What that means is…
- We provide canned content for your blog- not based on what you need. It really doesn’t help you at all in the search engines.
- You won’t know how to access your website, and can never leave.
- We sell our services to anyone and everyone we can.
- Honestly, hardly anyone clicks on PPC, but this is another source of revenue for us.
- Your website is going to look a lot like many other sites on the internet.
- Our content is “canned”- you can find the same content on hundreds of other websites. What this means is Google will not rank your site high in the search engines because you don’t have original content.
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Honestly folks, if the company that’s providing your online marketing offers their services, in mass to many other like-minded companies (many other dental sites, medical sites, or any other similar business) then they can’t be doing a great job for you.
What your website needs:
- Fresh, ORIGINAL content, based on your chosen keywords (The keyword phrases people use to find you, in the search engines.)
- Online marketing that is EXCLUSIVE to your area. (Which means the marketing company is not offering their services to your competition.)