I have been talking about the book The Immortal Life of Henrietta Lacks by Rebecca Skloot to friends and colleagues. It is a remarkable book in a couple of dimensions. First, it clearly shows the importance of informed consent. As health care providers it is such a normal part of the day, we give it little thought. Amazingly it was only 50 years ago that the atrocities of Tuskegee took place, as well as many less known research studies. Second, it helps us stay cognizant that the health care system is confusing and complex for those who don’t find their careers in the industry. It wasn’t by chance; the physician who took the cells was systematically collecting them from everyone. He was diligent. I think in the same way we have to be diligent and systematic. Everyday we have to look for that breakthrough, the tool or strategy that leads us further and farther. I recommend this book to all medical practice executives. It is enlightening and well written. Let me know if you agree.