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MGMA 2012 Annual Conference - Small Steps, Big Changes

By David Harlow posted 11-01-2012 08:38

  

I spent a couple days this week at the annual meeting of the Medical Group Management Association, in San Antonio.  I had the opportunity to speak abouthealth care social media to an engaged crowd (see synopsis here), and to attend a number of other interesting sessions.  As always, the hallway conversations, chats with vendors in and around the trade show booths, and the twitter back channel were among the most interesting parts of the experience. This meeting is larger than most that I tend to go to -- over 5000 attendees -- and there was quite a variety to the sessions -- ranging from the typical education sessions in parallel tracks, to general sessions with speakers who are as much performers as anything else, to presentations by sponsors/exhibitors both on-site and off-site. I encourage you to dip into the #MGMA12 tweetstream to get the full effect, and a better sense of the variety of what was on offer in San Antonio. 

Some folks with greater intestinal fortitude and more staying power than I can lay claim to -- including @IngaHIStalk -- made it to all of the vendor parties Monday evening. I was happy to make it to one, where Jonathan Bush of athenahealth was in fine form, braying as usual about the strength of his company's offerings and financial performance, and even donning WWF garb as athenaLibre to take on "The Meaningful Abuser."

One of the key takeaways from the meeting for me is confirmation of the introduction that I often include when I speak at outside of the Boston area -- I'm from the future.

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